Labour candidate for Leyland uses Facebook Boost to get his message across to local voters.
Local election Labour Councillor, Matthew Tomlinson has talked about how he hopes his use of social media will sway voters in the local elections 2017.
In his election campaign this year the Labour councillor talked about how Facebook Boost has helped him gain more publicity.
Matthew Tomlinson, said: “If I pay Facebook a fiver, I can get up to 3,000 people seeing my posts.”
Now in the last couple of weeks of the election the Labour candidate will concentrate on this group of people as with 3,000 votes he can win the election.
“I’ve got the data so I now know who to go to, to get to vote and if I only get those people it will still be enough for me to win.”
Facebook has been the best method for the councillor since his campaign began in November 2016, and is an easier way for him to connect with his followers on a wider scale.
The councillor also uses other methods of social media such as Twitter to let voters know his daily schedule and his plans if elected another time.
Lancashire County Council elections will take place on 4th May with over 315 candidates competing for 84 seats in county hall.
“I do try to be an active, high profile councillor who has quite a good relationship with the local press, and I do try and get myself out there.”
Over the past couple of years has used methods such as Newsletters, Christmas cards and knocking on local resident’s doors.
“If I’m honest, you catch about 1 in 5 houses actually in, but we do leave a card at all the houses to let people know that if they have any issues to contact us directly.”
Since having Facebook boost Mr Tomlinson has been able to target his voters directly and has been able to react to problems and queries they have faster than when Facebook wasn’t his primary campaign material.
Matthew Tomlinson has been a member of the council for many years and has taken on roles for areas such as Cabinet member for Children, Young people and schools, as well as currently already being a councillor for Leyland Central in which he hopes to get re-elected for this year.
Just over a week to go until elections for LCC…..